Writing for the Web

  • playlist | Oxford only

This on-line video-based course introduces some key ideas that you will find useful when preparing content for your website. The course takes approximately 90 minutes to complete.

  • Writing for fast reading
  • Considering the reading age and tone
  • Don't tease - what's in it for me?
  • Front-loading your content
  • Removing the sales pitch
  • Providing detailed content and useful images
  • Actively managing published information